Everyone’s got a side hustle these days! And it’s easy to get caught up in the idea that everybody NEEDS to have one. I started this blog because I had the notion that I needed to build it into some kind of side hustle. Along with this blog I started all the usual social media promotion pieces that go with it. My intention was to eventually “build a brand” around it. Because that’s what everybody does, right? I’m starting to wonder if that’s true, though. I love sharing thoughts and ideas whenever the inspiration strikes, but when I started to think of this blog as a “job”, of sorts, it took on a whole new feeling to me. I started to feel obligated to write something even when I wasn’t feeling inspired. I felt like I always needed to be “selling” my brand. I felt that if I wasn’t putting something out in front of people every damn day, then they would forget about me. And if you follow any of my social media outlets you will know that I have failed miserably at that. I kinda suck at this stuff! Now I’m not knocking people who are naturally entrepreneurial, but I am realizing that I’m not one of them.
I get the impression that our current culture has made the mistake of conflating the terms entrepreneurial and hard-working. It seems many people believe that unless you are building your own unique “thing” from the ground up then you aren’t doing anything of value. It is also no secret that a large chuck of our society has confused popularity with relevance or credibility. A quick browse of YouTube or Instagram will show that there are a lot of people out there building their own unique and SHITTY “thing”.
I have no desire to be YouTube or Instagram famous. I don’t even care about being “regular” famous. I don’t want to build a brand. Trust me, I would LOVE to make a living doing something like writing about fitness and faith topics all day long, but I am not an entrepreneurial genius that is willing to sacrifice everything else to make that happen. I just feel like I have some things to say once in a while and that I’d like other people to know about them. So this post is basically just my way of telling you that… I’m giving up! I’m not giving up sharing my opinions on things. I’m not giving up writing about things I have a passion for. I’m not even giving up blogging. I am giving up trying to build this thing into a brand. I am giving up fighting for “air time” among the social media noise that bombards us every day. I am giving up trying to be entrepreneurial and popular. I’d rather just be hard-working and relevant, and offer what I have to the people around me that want to hear it. Practically this will mean that I will probably write less, post less on social media and promote the stuff I do write even less than I do now. I may even delete the social media accounts related to this blog. I’ll still be here pluggin’ along and offering up some thoughts on stuff once in a while. And I won’t be spending all of my free time trying to get people to read it, or buy my branded merch, or trying to set up high-profile collaborations with other bloggers, or writing reviews of the daily scandal, or anything like that. I’d rather be at Disney or out for a burger and a beer with my wife and friends! Hopefully you’ll stick around and interact with me, but if not that’s cool, too.
Be blessed my friends!